Plugging the RSS Usability Hole

Via mezzoblue: “This is 90% of your viewing audience. Even if you have a core of more educated, technically-inclined users, you’re still creating confusion. My first (and second, and many subsequent) exposures to the links caused momentary doubt. Why would I be seeing raw XML? What broke here, me or them? What is this XML good for, anyway? It took a long while before I managed to put the pieces together, and realize that it symbolizes something called RSS (which is inexplicably labelled ‘XML’, about as useful as labelling a desklamp ‘Wires and Glass’).”