Football Content for Smart Watches

Just in time for football season, Microsoft Corp. today added football content, including scores, standings, statistics and game information for the 2004–2005 season, to the MSN® Direct sports channel.

“Football fans go to extreme lengths to follow the games, and now our customers will only have to look at their wrists. We’re excited to deliver more new content and features to Smart Watches with this new release of MSN Direct,” said Eric Lang, general manager of the Smart Personal Objects Technology (SPOT) initiative at Microsoft. “People are on the go and need to easily access information that is important to them, whether that’s getting a message from home, checking a sports score or seeing what the weather is like.”

Sports fans can now feed their passion before, during and after the game with game updates and standings from MSN Direct. Sports fans can choose to receive updates from up to five of their favorite NFL teams and up to five of the 240 college football teams through the service. With content provided by ESPN, MSN Direct offers football lovers the following:

Scores. Updates each quarter and after every score for games in progress

Standings. Chosen teams’ standings in their division; standings for all playoff games, including Super Bowl and Pro Bowl standings

Statistics. High passing, rushing and receiving statistics

Game information. Teams playing, kickoff times, television schedules (where available), and pregame, game and post-game stories

The next time a football die-hard is away from the game, he or she can simply take a quick peek at the watch face to get the latest score or standing. Football is the third sport to be added to the MSN Direct sports channel, which already includes baseball and basketball (NBA, WNBA, NCAA men’s and NCAA women’s).