Net shopping guides lure surfers

The British are smart shoppers, well at least according to the BBC they are. They report that just within the month of July, 7 million Brits visited either an online shopping guide or directory in order to make a wiser purchase. Sounds like careful planning to me.

More than seven million Britons visited a shopping guide or shopping directory in July 2004, according to a report from internet measurement firm Nielsen/NetRatings.

Surfers are visiting several comparison sites before buying, the study found.

They are prepared to spend time shopping around these sites to find the ideal product and retailer for them.