The Music Never Stopped

Gnomedex prompted one person to launch a new Web site: TheMusicNeverStopped. Much of what you will find there is a combination of what he learned from Gnomedex 3 and 4. It’s a mesh of aggregated content from the Web and his own original content – including a weekly one hour broadcast! is a music-oriented web site dedicated to covering the jam band music scene and helping facilitate communication among the jam band community. The sites founder and editor, Michael OConnor, explains why he decided to build the site:

I’ve been a fan of “jam” style music for considerable years and a geek even longer. As the years have gone by, I’ve always wondered how I could return back something to the community that has giving me so much. It wasn’t until just recently that I discovered how I might be able to make this happen. As I see it, we are on the cusp of a new revolution as it relates to music (actually all audio content) and broadcasting, which is being driven by new Internet based technologies like web logs, really simple syndication, and Podcasting. For all of the new technology that is available today, only a small fraction of the ‘jam’ community content publishers are using it to deliver content. I believe that can fill this void by aggregating and delivering content in a more effective manner. I’m also hoping to create an environment where people will want to congregate and share there passion for music.

“The site is really intended to be a communication portal for all those involved in the jam band community. For example, bands can use the site as another conduit to reach their fans. Although the majority of the bands are already using the Web and e-mail as communication mediums, we can extend the bands reach beyond those traditional technologies while providing alternatives to their fans on how they receive this information.”

Fans can use the site in a multitude of ways. First, they can use it as a traditional web site where they just pull (by visiting the site) content from us; however, because it is actually a web log, they can interact with the content as well. Second, I see it as a place on the Web where fans can come together and discuss all things related to music and any of there other passions. This can be done either by posting comments to our main page or by visiting our message boards, which will be available shortly after we launch. Third, there are quite a few users out there that don’t really want to have to visit and repeatedly check our site for updates. This is where RSS comes in. By subscribing to our RSS feeds, with either a news aggregator or an RSS enabled web browser, our content can be delivered directly to the user without them ever having to visit the site.

Other entities such as charitable organizations, event management, vendors, camp grounds, etc…, can use our site as another way to get their message out to the community.

Two things really stand out for me about this site. First, I believe the interactivity is a very critical component in successfully being able to build a community. If I go out and write a review about the last live album that Leftover Salmon released, I don’t neccessarily have the last word on the topic. Because of the ability for users to be able to interact with the site, they are empowered to share their opinions, which may agree or disagree with the author’s original post.

Second, I also like the PodCasting technology. Not only will we be aggregating content from around the Web but we will also be creating original content including a weekly hour long broadcast. Our users can either visit the site to read/download this content or they can subscribe to our main feed. If they are using an application like iPodder, they can have the audio content automatically downloaded to their computer or other MP3 playable device.

From an overall perspective, I believe we have the underpinnings of a very good site. I’m excited to see if we can build this into something that the “jam band” community will find beneficial.