RSS for E-mail Marketers?

Today marks the launch of yet another RSS publishing solution, this time especially aimed at small-business internet marketers.

E-mail marketers will feel especially at home with features such as lead generation through subscription forms, personalization, follow-up sequences and subscriber tracking. RSS Autopublisher actually takes well-known e-mail marketing terms and concepts and applies them to RSS, making the transfer to RSS quick and easy.

While I miss certain features, such as integration with existing RSS feeds that most publishers generate through their content management solutions, the RSS Autopublisher is an important step in the evolution of RSS marketing.

On the other hand, corporate marketers should take a look at SimpleFeed, which offers enterprise-grade RSS marketing functionality, including content micro-targeting for one-to-one marketing conversations.