At Insider Pages, they believe the best way to find a local business is to ask a friend. So they have created a free service that lets friends connect online and share recommendations on local businesses. As a member of Insider Pages, you’ll be able to find the perfect hair stylist, restaurant, plumber, doctor, or any other business imaginable with just a few clicks of your mouse. And you’ll know that you can trust the recommendations that you find because they’re written by your friends (or sometimes, your friends’ friends). Simply put, it’s like having the Yellow Pages filled with your friends’ recommendations. Insider Pages was founded in 2004 and is located in Pasadena, California. The company is wholly owned and funded by Idealab, whose mission is to turn innovative ideas into successful technology businesses. This has been added to Social Informatics Subject Tracer™ Information Blog. This has been added to Directory Resources Subject Tracer™ Information Blog.