Business Blogging Tip: It’s a Jungle Out There

One of the things about business blogging that has a tendency to surprise corporate people who are used to a world of control, of polite and professional interaction, of carefully managed interaction, executive “handlers”, and planned messaging: bloggers can be a pretty merciless bunch.

Ask anyone who has been involved in the blogosphere for any length of time and you’ll hear stories about a few words taken out of context, a single sentence out of a 650 word essay that is misinterpreted and then takes on a life of its own.

Not that this sort of thing doesn’t happen with corporate communications anyway, but once your words are online, easily quoted and efficiently disseminated, they’re also quite easily misquoted.

If you’re getting ready to start blogging, make sure you’re also ready to…