Wi-Fi On The Freeway: Italy Launches Drive-by Hotspots

Italian car drivers are getting very excited around the opportunities created by the new cutting-edge business initiative allowing individuals to buy Wi-Fi connection passes to hook up to the net while cruising the Sunshine Freeway (Autostrada del Sole, linking Milan with Rome and Neaples – it is about 750 km long).

Initially the highway hotspots are available only on certain parts of the A1 and A4 highways in the northern and more industrialized part of the country.

The first highway hotspots have appeared on the A1 between Milano and Bologna and on the A4 between Milano and Brescia.

Access to the Wi-Fi hotspots can be purchased at gas service stations on the highway itself.

Here’s the full story about Italian highways going wireless and the opportunities behind it.