CTIA Wireless – San Francisco – Sept. 27, 2005 – IN-FUSIO, a global entertainment publisher and game services provider for mobile phones, announced today that the company will publish mobile applications based on the Halo franchise created by Bungie Studios, one of Microsoft’s premiere first party game development studios. Extending an existing partnership with Microsoft (NASDAQ: MSFT), the agreement establishes IN-FUSIO as the worldwide mobile publisher for one of the most valuable properties in interactive entertainment.
The multi-year deal gives IN-FUSIO rights to develop and publish downloadable and embedded mobile applications based on the ‘Halo’ universe. To date, more than 14.3 million copies of Xbox® and PC titles based on the franchise have been sold. The most recent game accounted for $125 million in sales within the first 24 hours of release at retail, tallying the biggest single day gross for any type of entertainment property. Dedicated fans worldwide have logged more than 430 million hours playing the ‘Halo’ franchise online via the Xbox LiveTM service. The massive brand also includes toys, books, and the recently announced Universal Pictures and Twentieth Century Fox feature film.
“The ‘Halo’ franchise is an enormous force, conquering consoles, PC’s, online play and soon the big screen,” said Gilles Raymond, CEO, IN-FUSIO. “With IN-FUSIO as the mobile partner, the brand will now expand its reach to the millions of cell phone users around the world that make up the mobile community.”
IN-FUSIO currently distributes its existing portfolio of more than 90 downloadable games and entertainment applications for mobile phones via 130 wireless carriers and portals worldwide. The company’s publishing network reaches more than 50 countries in North America, Europe, Asia, South America and Africa and more than 17 million people enjoy IN-FUSIO’s applications and services.
“This partnership is first and foremost a creative one focused on delivering mobile applications true to the ‘Halo’ universe,” said Julian Corbett, Vice President, Business Development and Brand Partnerships, IN-FUSIO. “We are dedicated to expanding the franchise in ways that will be exciting for existing fans as well as delivering a fun and satisfying experience for a whole new audience.”
The first ‘Halo’ based mobile applications will be available later this year via carriers in North America with other territories to follow shortly thereafter. IN-FUSIO currently publishes mobile games based on Microsoft’s Midtown Madness® 3, Zoo Tycoon® 2, Age of Empires® 2, Banjo-Kazooie®, SabreWulf® and It’s Mr. Pants® videogames.