Tricks of the Web search trade

Before spending money to have your Website optimized, you might consider reading the following article first. As it turns out, optimizing a Website is not always black and white.

Q:We do a lot of advertising on the Internet through paid search advertising. We’d like to optimize our Web site to improve our paid and non-paid search rankings. There seems to be a million vendors claiming to do work in this area. What really works? [Read the rest]

[tags]web search. search engine,directory,advertising[/tags]