Email and newsletter advertising are still more effective than RSS, Blogs, and PPC!

Alright, I’ll admit that the numbers may be higher with email opt-in vs RSS now, but keep in mind as more seamless adoption continues to take place, we are going to see RSS gaining some serious ground as email is a pain in the butt.

Twelve Horses conducted research on RSS uptake in South Africa in January 2006. 2000 consumers who receive email communication regularly were surveyed. Of the total, only 9% knew what RSS or Blogs were. Only 7% of those surveyed preferred to use RSS rather than email.

Email and Newsletter advertising campaigns are still the undisputed best tools available to promote business products and services. The measurable results are achieved faster than RSS and Blogs and are cheaper than using PPC marketing. [Read the rest]