Mobile web advertising: a contradiction in terms?

Short of text ads, I don’t see any value here. I mean, where is the screen real estate, folks? To me, there is just no logic here.

Russell Buckley and I have worked together before and we swap ideas on many things mobile. Here is a discussion we have been having – considering Russell’s new venture admob.

Seek thoughts on this

It pertains to advertisements placed on mobile web sites

My impression of mobile browsing is: people browse on mobile devices with a specific purpose in mind (unlike on the web).

This means, sites like Google will return specific results in a search query and the user will want to click that specific element of information.

For example: If you entered ‘Italian restaurants’ : then a Google mobile search will return specific addresses of nearby Italian restaurants(including perhaps means to directly SMS these restaurants from the mobile site)…. Source: Open Gardens