Mobile TV, too good to give away?

It figures that we will not be seeing mobile TV given away anytime soon. Oh wait, what is this now? It appears that this mindset has taken a full 360…

Rok, which recently launched their Bluetooth VoIP application for mobile phones, has now launched a free TV service with video content available for a range of handsets and without any charge.
Users are required to sign up at Rok’s website – although few details are required – and a WAP link is sent to their handset. All the content is in the public domain, so while Rok aren’t charging for it it isn’t spending a great deal either. Right now, the range of content available is pretty small (half a dozen shows, and one film) but it aims to quickly expand its catalogue…. Source: The Register