Sony Joins Advertisers on MySpace Music

Sony has been added as an advertiser on MySpace Music. It joins McDonald’s, State Farm and Toyota:

“…Sony will use the platform to push its music-themed comedy “Nick & Norah’s Infinite Playlist,” which stars Michael Cera. It unspools Oct. 3.

As part of its promotion, studio will skin the playlists on profiles that appear on MySpace Music for a week with branding from the film. Ads for the pic will also appear throughout MySpace Music.”

link: Sony pacts with MySpace Music

The advertising and the ability to download music could be financially lucrative for MySpace. There are over a hundred and twenty two million MySpace users. The goal will be to introduce limited advertisers to the users as added MySpace value – and not appear to be strictly profit driven.

Catherine Forsythe