Yahoo Fires First Shot Across Google’s Bow

Remember Yahoo? They are the original company that started the entire search thing on the Internet. They are also the company that Microsoft threatens to buy weekly. Now with a new CEO at the helm they are now getting serious and have decided to become a leader once again. But is it too late? I believe so.

Yahoo is kind of like Dell, GM, Chrysler and others that have lost their way. Their new CEO says that:

So today I’m rolling out a new management structure that I believe will make Yahoo! a lot faster on its feet. For us working at Yahoo!, it means everything gets simpler. We’ll be able to make speedier decisions, the notorious silos are gone, and we have a renewed focus on the customer. For you using Yahoo! every day, it will better enable us to deliver products that make you say, “Wow.”

I always love those ‘focus on the customer’ statements. That is what it is all about. So why do companies need to pay someone millions to find this out?

I think the shot that Yahoo is firing is from the Titanic. Using the ‘WOW’ word is a no-no after looking at what has happened to Vista.

What do you think?

Comments welcome.