This Could Actually Work

Now and then, someone comes up with a use for a device that is new and yet makes you think it should have always been that way. The people at Hyundai have a use for the new iPad that makes things easier for the customer, and certainly puts them in a light that elevates from the competition.


Hyundai has unveiled the 2011 Hyundai Equus, a large, rear-drive luxury sedan aimed at the Mercedes S-Class and Lexus LS, according to the New York Times.

That’s not the purpose of this post, though. It appears Hyundai, in lieu of having an established status brand, has come up with some innovative ways to pamper Equus customers who will be expected to spend between $50,000 to $60,000 on the car.

For scheduled maintenance, Hyundai dealers will pick up Equus models from owner’s homes, leave a loaner car, and then return the Equus after service, the report said. In addition, instead of the usual 300-page owners manual, buyers will receive a virtual owners manual on an Apple iPad that they can also use to schedule service appointments and operate other apps.

"Nobody wants to go to the dealership, not even a Lexus or BMW dealer," John Krafcik, Hyundai’s CEO in North America, said in the report.

The convenience factor alone will sway a few, and it will be interesting to see what the competition comes up with to make their efforts for the prospective customer stand out from the crowd. Though not stated explicitly, the 3g connectivity of the unit may also serve as a safety device, allowing the customer to connect to help in an emergency situation.

As the unit is not a built in device, it will allow someone in the back seat to use it while the driver remains focussed on the road, such as the viewing of movies, or surfing the internet while travelling.


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