Twitter Changes The Way It Sees Shortened URLs

Was reading this piece by Chris Pirillo today and I must say, I was not aware how much Twitter was doing with their indexing of shortened URLs.

According to Pirillo, they are actually backwards indexing shortened urls as to fine relevant keywords to your Twitter search query.

This means that if I am searching for the word Twitter, the query will find that keyword even if it is not in the text of the tweets found in the search, rather only in the content linked to by the shortened url. It’s actually a very cool feature!