comScore’s Device Essentials Program Deserves Industry Accolades

There should be an image here!If the title of this post caught your eye and you’re reading this right now, chances are that you spend enough time on the Internet to find value in knowing where its traffic originates and where it goes. A new program by comScore called Device Essentials, in my opinion, is about to shake up the technology industry. This program has been designed to monitor Internet traffic for not just computers, which still command a huge lead over mobile devices, but also for all mobile devices, including tablets, gaming devices, music players, mobile phones, eReaders, and all Web-based devices. Its importance cannot be underestimated as it will continually monitor Internet usage. Additionally, Device Essentials can accurately provide information from devices like the Apple iPad, which controls 89% of the worldwide tablet market and 97% of the U.S. tablet market.

This program is unique in that not only does it have the ability to monitor Internet traffic but can determine its country of origin. Even more amazing: if we use the statistics provided by comScore, we can conclude that we have not even reached what is being called the ‘Post PC Era.’ These statistics are based on the fact that desktop and laptop computers still comprise over 90% of devices connecting to the Internet worldwide, while in the US, desktops and laptops comprise 93.3% of all Internet traffic. In comparison, mobile phones make up only 4.9% of Internet connections, while tablets stand at 1.8%, and other devices make up a mere 0.3%. Given that information, I conclude that the personal computer is going to be around for a long time and that its death is highly exaggerated.

For additional information and to view the statistic tables that comScore has put together, visit the comScore Web site.

I would be interested in hearing your opinion on if you think that mobile phones, tablets, and other devices are just supplements to the traditional computer or if you believe that mobile devices can actually replace desktop and laptop computers.

Comments welcome.