Drowning Simulator Makes Dorky Life Jackets Fashionable

The next time some cool kid tries to call you a geek, dork, dweeb, nerd — or something actually hurtful — for wearing a life jacket and looking silly when you’re out on a boat, you should make ’em see how long they can survive in this horrible drowning simulator (a collaboration between CLM BBDO and Guy Cotten, a company that — it should come as no surprise — makes life jackets for French people). Give it a try and see how long you can make it when you fall overboard without a life jacket.

Thanks to Dangerous Minds for bringing this awful, awful thing to our attention!

Drowning Simulator Makes Dorky Life Jackets Fashionable
[From Sortie en Mer by Guy Cotten]