How Super is Made More Super

This is a sponsored post on behalf of LG. All opinions are 100% mine.

For as much video as I produce for myself, I’m not a video producer. I just don’t think I was born with the media production gene. I don’t mind picking up a camera and recording a quick story, but I’m nothing close to what could be considered a producer.

I still sit in wonder of the accomplishments from those who can harness technology and transform it into an experience. Like DevinSuperTramp:

Believe it or not, I didn’t even know that 6K video even existed (and here I thought that 4K was pushing the limits of what today’s screens could display). But, what’s the point of shooting or viewing a super high resolution video if your screen can’t handle the pixels – either in the editing process or for seeing the final product.

The LG UltraWide® 21:9 monitor series is a boon for not just video professionals (or prosumers, if you consider yourself more in that group) – but for experienced or novice designers, budding or experienced photographers, creative professionals in carriers that haven’t even been invented yet.

21:9 is the new 16:9. Aspect ratios can further help define how a creator stages and ultimately presents his or her work to the world. If you can imagine “widescreen,” then imagine this as an even “widerscreen.” With media, the entire realm of consumer electronics is in a constant state of flux – and by the time you’ve waited for new features to be supported everywhere, the industry will have moved on to even greater features.

There’s no better time to leap into a higher resolution – because you’re never going to regret being able to manage higher quality media (even if you’re still waiting for your software to catch up, this hardware will be ready and waiting to support your workflow).

I’m always asked about the best equipment one might be able to get for their own production needs; my recommendation remains solid in that you should go as big / high as you possibly can. You can always downsample a media file, but you can never upsample it in the future without degrading quality. Having a monitor that’s capable of keeping you planted in the present and able to help push you into the future is critical.

Now, Devin is a producer after my own heart – having started with a camera and LEGO bricks early on, he’s my hope for what my own daughter might be able to achieve if I’m able to empower her with as many tools as I possibly can. With better technology, you can unlock so many possibilities that a childhood me couldn’t have dreamed of.

“Whatever we can do to help, we do… because seeing that passion inspires us to keep doing what we’re doing.”

And isn’t that the best use of technology?