I’m sorry. When I think Iomega, I think zip drives. Yes, this is a bad habit since they are so out of date these days. But that is the branding image that remains in my brain.

Well, it looks like they have another opportunity to re-invent themselves with their latest device, the Super DVD QuikTouch Video Burner! Said to work seamlessly, it might be something that is worth looking into.

Like the HP DVD Movie Writer, the Iomega Super DVD QuikTouch Video Burner seamlessly integrates a full-featured video-capture interface into the chassis of an external dual-layer DVD rewriter. And both products ship with robust software suites, support all major DVD recording and rewriting formats, and let you capture S-Video and composite video sources with the touch of a button.

There are differences, though. In addition to costing $100 more than its HP competitor, the QuikTouch lacks the HP’s auxiliary USB jack and ability to record DVD-R media at 16X. (Both burn 16X DVD+R media at its rated speed.) In our tests, the QuikTouch’s DVD-ripping performance was about 40 percent slower than that of the HP entry, while its DVD-burning speeds were 5 to 10 percent faster. Unlike the HP unit, the QuikTouch ships with an MP3 encoder, but it’s quite slow, taking over 13 minutes to rip a 67-minute CD.