I read many first-rate articles out there on the Web and share them with others. Alas, I can’t share everything I’d like because some sites require free registration to view the article. In sending you this newsletter, I want to make it fast and easy for you to scan and read content – no barriers like registration allowed. Read this month’s rant… feature, that is on restricted content.
No doubt, you know that growing a newsletter subscription base is challenging. I can relate. I’ve learned two things about getting more subscribers:
- The more frequently you publish your newsletter, the more subscriptions you get because people see it more often.
- The higher the number of subscribers you have, the more that sign on.
I’ve seen newsletters that come out five and seven days a week, and these often have many subscribers, but keeping up with them daily can be a burden (not Lockergnome since you can scan the headlines and decide whether or not to read). The other newsletter that I manage started with 80,000 subscribers and broke 100,000 in less than a year, while it took a over a year to get 20,000 subscribers for another newsletter that started very small. The best advice column provides ideas on how to boost your subscriber base.
[Read the October issue of eNewsletter Journal]
[tags]enewsletter journal,subscribe,newsletter subscription base,restricted content[/tags]