Could the whole Web 2.0 deal be the bounty of plenty that we were looking for back in the 90’s? Well, just so long as there is money being generated I suppose that it is possible.

At a tech conference in San Francisco in June, Andrew Muse had an idea that was fresh and redundant.

Wouldn’t it be great, he wondered, if you could shorten an overly long Web-site link to make it easier to send to others? Tools for that already existed online, he knew, but one could go further by incorporating the latest technologies, such as RSS and tagging.

The idea drove Muse to his laptop, where he zapped instant messages to colleagues about the project.

Four days later, was online and free to use. The project cost about $500. The service has been visited by more than 100,000 users, he said. [Read the rest]