A lot of Web applications exist to help people find products and services to solve various needs. In this I include all e-commerce sites, all sites that basically market stuff, consumer review sites, yellow pages, and other directories.
Where they fail is that none of them can recommend the best solution to what you need.
Why? Because they’re limited in scope and they treat all information the same (i.e. without taking context into account).
Now, we’ve already separated products and services from raw information. Raw info is left to our search engine. The Marketplace becomes the single universal resource for finding products and services.
All we need to do to improve searching for products and services is to record relevant data on who uses what products and services, and how they rate their experience.
Ben Hunt casts an eye to the future of a more connected web and how we will experience it through new social applications. Here is the second part of his essay on the future Web 2.0 social experience. (First part here: How New Social, Interconnected Applications Give Way To The Untapped Potential Of The Semantic Web.)
Read the full story:
The Interconnected Social Web: Feedback, Trust And Reputation Are The Critical Online New Marketplace Components
[tags]web 2.0,trust,online marketing,social networking,online collaboration,social software[/tags]