My Dad has an iPod. I don’t think you got quite that. I started podcasting like, last year and My FATHER has an iPod. I’m out on the East coast visiting family, and he takes out this little silver box.
Aw hell naw, I thought. I don’t know what to do with an iPod yet. That’s my Summer project. I just knew he was going to ask me to show him how to use it. Then I’d have to learn it and teach him. *insert stifled groan* But then the most shameful thing happened. My father, who was born in 1940 – i.e. he is SIXTY-SIX this year – started to show me, the family technology whiz, how to use an iPod. I hung my head soberly, in utter shame and humiliation. I barely consoled myself with the fact that I knew how to work iTunes better than him.
With broadband prices dropping, and all kinds of other related trends converging upon this fact, that event made me think it was time to take another look at how this could benefit my businesses. My father (He’s RETIRED. A hip retiree slanging an iPod. I’m so proud…) And suddenly 70% of my traffic comes from broadband users.
As Flavor Flav would say, I know what time it is. It’s time for…
1 – Online Video
Not just funny viral videos – though Jim Edwards is doing a really great job showing people how to viralize a video idea – his Christmas video was a real gas. I expect to see him on the iFilms site and VH1 any day now. (I kid, Jim!) But see what I mean? You want to see it, don’t you? What I’m really thinking about though, is that there are other applications for this. Video course, video classes, video intros, of course, the screencast video, video blogging… the time is upon us. Ponder the question – how can I offer online video to enhance my site’s services?
2 – Online Audio – But mostly downloadables
I’ll put it to you like this. If you have audio on your site longer than a minute or so that isn’t downloadable so I can burn it to CD later, or at least a stream that I can listen to on my PC with my browser turned off, you must not want me to hear it.
I can count on one hand the number of sites I’ve gone where I’ve clicked the play button rather than downloading for later. And if you didn’t have the option to download? Again, there are maybe four sites where I felt the information was that important. Which brings us to podcasting. Now, name me anything on the planet, and I can think of a reason why you should have a podcast about it. Talk about a promotional vehicle.
Yikes. No pun intended.
3 – Functional, search-friendly Flash
I’ve always loved Flash and I always want to put it on my sites. But the kinds of things I’d want to use it for would often be prohibited by my ability to upload everything in the days when I had dial-up, or a dial-up visitors ability to use it without that long is-it-worth-it wait period.
An influx of broadband users seems like a great thing now.
[tags]podcast,online video,streaming,broadband evolution,online audio,search friendly flash[/tags]