In the third world, I guess the need for a mobile phone is greater than it would be in the first world. Still, it does seem like other things might come first though.
When you buy a Nokia mobile set in Nigeria now you are most likely going to find one that speaks the major languages in the country. The reason for this is that the phone manufacturer has introduced Nigerian languages like Hausa, Yoruba and Ibo as local language options on their mobile phones. This will be in the menu and manuals of the phone.
This announcement was made in Lagos last week by Nokia’s Senior Vice President, Customer and Market Operations in Middle East and Africa, Mr. Timo Toikkanen at the launch of Nokia Nigeria office, which will also service the whole of the West African market.
With this development, Nokia has intensified the scramble for Nigeria’s juicy mobile market, and this is very much in line with the vision of the Chairman and CEO of the company, Mr. Jorma Ollila, who said at the GSM World Congress in Barcelona that his company’s plan was to control the emerging markets in terms of sales. Nigeria as third fastest growing market in the world, is fast emerging as a leading light in the emerging markets.
Speaking at the occasion, Toikkanen said: “The potential for growth in Nigeria’s telecoms industry is enormous. This is both an amazing opportunity, as well as a challenge. It is an opportunity to provide customized, peerless service to match the growing needs of the market and a challenge to do this effectively amidst the influx and intense dynamics of the industry.”… Source: AllAfrica.com
[tags]mobile phones,africa,nokia,middle east,nigeria,gsm world congress[/tags]