But have you seen the latest MS marketing virus? As in Zune viral marketing?
So, yeah… there ya go. Not sure the whole petting-rabbits thing is all that comfortable for me, but it’s weird enough to get me to post this, so I guess it worked. Heh.
Check out the Zune Insider blog (authored by – yes- an MS employee working on Zune):
“So what’s Zune? It’s Microsoft’s new, holistic approach to music and entertainment. And yes, this year, we’ll be releasing a device as part of the project. Under the Zune brand, we’re looking to build a community for connecting with folks, all to discover new music and entertainment.”
The device (and service) better kick some serious butt – it will have to in order to beat the iPod, and let’s face it… There’s no goal worth Microsoft’s time other than doing just that – in the long run. After all, iPods will eventually break (or get scratched into oblivion). What will you be buying when that happens?
Adding in Wi-Fi to the portable device is cool, and so are some of the related ideas. One has to wonder about power consumption though – what will that look like? I especially like the “connected entertainment” ultimate goal – not just music, but video and other stuff, too.
This will truly be interesting to watch.