When you’re in the very first steps of the buying process, it’s important to do your research and look for reviews from people who have purchased and used what you intend to buy. After all, you definitely don’t want to get stuck with a lame product. The problem with many review Web sites is that they accept reviews from almost anyone. If you just want to go off on some product that you’ve never used, then you can do so because there’s no real editorial control over who’s actually used something and who hasn’t. This standard system may be easy to implement, but it’s definitely not the best way to receive and publish accurate reviews. In an effort to fix this, Reevoo is attempting to make reviews more legitimate.

On Reevoo, you’ll find reviews for products ranging from technology devices all the way to washers and dryers. The difference with this service, however, is that they work closely with online retailers. For example, when a user purchases an item from a retailer that supports Reevoo, they’ll be e-mailed a questionnaire that is used to get their feedback on what they think of the product. When the reviews are approved, they’ll then be posted for everyone else to see. It doesn’t matter if the review is good or bad because it’s coming from an actual user, and that makes a difference. In addition, if you post a review on your blog, you may also be able to get Reevoo to publish it.

[tags]Reevoo, Products, Reviews, Product Reviews, Research, Retailers, Feedback[/tags]