Statistics seem to make the Internet tick. People are always wondering which blog has the most traffic, who makes the most advertising revenue, who’s the most popular, and so on. Some of these statistics are important for business reasons, but a lot of people take certain statistics too far and use them as the basis for everything, which can get you in trouble. I may like to know who’s at the top, but I don’t necessarily follow them just because they’re at the top. Good content is good content regardless of where it comes from, and once you realize that, you won’t get too caught up in the statistics game. Of course, if you want statistics, then one of the most popular places to go for them is Alexa.

Rankings, related links, statistics, and user reviews can all be found by searching for a site on Alexa, and while it is popular and their information is often referenced during traffic debates, the information isn’t truly reflective of the entire online community as it is based off of the usage of those who have installed their browser toolbar. I’m not one for toolbars in my browser as I’m sure many of you aren’t either, so right off the bat, our browsing habits aren’t collected by the Alexa Toolbar for rankings on Alexa, and that means that their information is skewed and dependent on the people who use the toolbar. Even though some of us may love to hate them, I’m willing to count on the fact that at least some of the opposers secretly and frequently check Alexa to see what their ranking is.

[tags]Alexa, Alexa Toolbar, Statistics, Internet, Traffic, Popularity, Rankings[/tags]