The “ig” was code for iGoogle. – Google has launched iGoogle as a way to personalize the home page. “Google hopes to make it easy for just about anyone to customize its Web site with a do-it-yourself gadget maker. Among other things, the new tool kit will allow people to create gadgets showcasing personal photos and favorite YouTube videos that can then be e-mailed to family and friends so they can be added to their gadget collections.”

link: Google names its personal home page, introduces more gadget tools

link: iGoogle

Of course, there is a trade off. As Google provides the user with more customized information, it also accumulates more search data. And, Google can deliver more relevant advertisement. There is ‘no free lunch’.

Catherine Forsythe
Director of Operations

[tags]google, igoogle, home page, gadgets, tools, data, advertising, catherine forsythe[/tags]