Some dust is being kicked up about a group of bloggers who have accepted payola for endorsing Microsofts ad campaign named ‘People Ready’. The particulars of the indiscreations are being batted around blogger land and some well known journalists have chimed in their thoughts. But the community as a whole seems divided on the subject if ethics for bloggers should apply the same as it does for journalists.

So I went to the Society of Professional Journalists located here and found this on their site in reference to ethical behavior:

Refuse gifts, favors, fees, free travel and special treatment, and shun secondary employment, political involvement, public office and service in community organizations if they compromise journalistic integrity.

Deny favored treatment to advertisers and special interests and resist their pressure to influence news coverage.

IMO I think that is it up the blogger if they wish to follow the rules of the game or not. I also believe that the public is smart enough to smell a ‘rat’ and know when they are being deceived or not, and have a general sense about what they read and who wrote it.
But what do you think?

Comments welcome.

Complete gory details here.

[tags]microsoft, ad, campaign, bloggers, paid, [/tags]