Getty Images, Inc. today announced a new $49 Web-resolution product which is available across virtually all of its editorial and creative collections. The new product enables customers producing content for the rapidly expanding online market to use award-winning imagery from the broadest and highest quality collection in the world in their online media and advertising.
The rapid growth of online and mobile media uses is driving an ever-expanding appetite for fresh content. This trend is expected to grow exponentially as new media absorbs an increasing share of both customer attention and marketing spend. According to the VSS Communications Industry Forecast 2007-2011, “alternative advertising and marketing will continue to spur growth in the communications industry in 2007 and through 2011” at an expected growth of 17.4 percent during that time period, with traditional advertising and marketing seeing only a 3.2 percent growth rate.
“By providing the best collections of imagery in the world at the right quality level, appropriate resolution and compelling price point, Getty Images is raising the standard of using exceptional imagery in online communications,” said Jonathan Klein, CEO and co-founder of Getty Images. “Customers who once considered alternative sources of imagery for use in their online media and advertising campaigns, no longer need to sacrifice the quality of imagery. We anticipate that customers will enthusiastically embrace this product,” Klein added.
Getty Images’ new Web-resolution product enables customers to access the entire breadth and depth of its collections – even the premium collections – for their online media and advertising campaigns. Additionally, Getty Images offers customers an unparalleled level of rights control and indemnification currently not found in the marketplace. Usage rights of the new Web-resolution product, an image file size of 500 KB 72 dpi, will vary according to the license model. Royalty-free imagery may be licensed online today with rights-ready and rights-managed online licensing in the coming weeks.
For more information about the new Web-resolution file format, or to license this new product from our rights-ready and rights-managed collections today, please contact your local Getty Images sales representative at 800-IMAGERY.
[tags]image, photo, art[/tags]