Even after the Redmond Giant takes a stake in Facebook which some claimed was a feather in Microsoft’s cap, Google turns around and sets the social networking arena upside down. Joining forces with My Space, Google is now going to have an audience of some 200 million folks in their new Open Social platform that will link social networks with standard applications known as API’s.
API’s are basically the building blocks that programmers can use to develop software with a common interface, that makes it easier for users to learn, since the interface will basically be the same for each program. Google not only has My Space in their pocket, but also has other partners sitting in the wings ready to join on board the good ship Google. Other members may include Engage.com, Friendster, hi5, Hyves, imeem, LinkedIn, Ning, Oracle, orkut, Plaxo, Salesforce.com, Six Apart, Tianji, Viadeo, and XING.
Over at the Google blog they state:
There’s no denying that the web enables communication. The killer apps of the web — email, instant messaging, blogging — have enabled us to communicate with our friends, family, and the rest of the world on a large scale. But there is a newer characteristic of the web that has been emerging: to become social. The first wave of killer apps allowed us to communicate with the world at scale. The next wave is about connecting us and our online activities with our friends.
Social networks have seen that next wave, and have started opening up developer APIs to enable third-party innovation on their websites. This is a great thing, but it has also led to a growing number of APIs which a developer must learn. So we took a look at the state of the web and asked how we could make development easier for both websites and developers. Out of that exercise came OpenSocial.
Open Social will most likely draw another line in the sand between Microsoft and Google.
Full story is here.
[tags]google, social, network, myspace, api, developers, building, blocks, programmers, [/tags]