I have been helping a couple of companies put up videos on YouTube to use as advertising. This is a great way to show who you are or what your products are. Hosting is free, and in a world where advertising is expensive, this is hard to turn down.

I am thinking about companies that use YouTube for advertising, and just realized one with a HUGE success. Blendtec is a company that makes a very powerful blender. It outperforms all of its competition. The problem is that the thing is very expensive, and the company was having a hard time selling its product. Then Blendtec decided to put up fun videos on YouTube to show how powerful its product is. It came up with its “Will It Blend” campaign, which is showing its blender destroying everything it touches. If you have never seen this product, check out their videos. Sales have skyrocketed for the company. Instant Success.

Will It Blend on YouTube