For those looking at getting into the PC repair industry as a self-employed tech, running their own business, this is the single most important book I have ever recommended to anyone seeking advice. I have recommended this book many times in the past, but feel it is worth another mention as to this day I receive email from people asking me how they might be able to get started in the repair game.

Single best quote from this book:

Starting out as a low-key, part-time operation will give you plenty of time to experiment with ways to attract customers, but if you jump into making the computer business your sole occupation, you’d better be good at sales.

In other words, this is a business where you had better eat your Wheaties each morning before your competition mops the floor with you. If you are meek or soft-spoken, find a different career path. This is a people business, period.

Extremely basic book to most PC consulting/repair veterans, yet critical to newbies.

I first bought my copy around 2005, back when I was still doing PC consulting/repair as my primary source of income. For me, it had some new information, but largely it featured ‘old news’ as I had been subjected to many of the learning experiences highlighted in the book itself. Still, there are critical points presented about how important it is to realize the pitfalls of stocking your own PC hardware for sale, running a shop vs working from your home and even dealing with a growing business from a hiring new employees aspect. In reality, this book is the complete package. A manual for someone looking to make this their chosen career. And despite all the good this great book has to offer, there are so many areas left touched.

Again, for the person just starting out, this book is solid gold. But I found it interesting at looking at what I knew as a PC Tech back in 2005 compared to what I know now in 2008. With the understanding of just how powerful “people” marketing really is, I could have made ten times what I made back then just with my current level of understanding. And I am not even going to get into how easy it would be to automate much of what today’s techs do day in and day out. That is for another article…

So how about you? Many of you are self-employed and repairing PCs for a living these days. What techniques are you using for attracting new clients, better managing the ones you already have and keeping it all straight? Specialized software, taking the bus vs driving to save costs or even just dressing up like a clown to get yourself in the local newspaper? Maybe you are taking the more subtle, dignified approach. Whatever it may be, comment here and share it with the rest of the community.