Apple continues its focus on customer service and has introduced a tutorial service in which customers can receive one on one training from a Apple guru. Dubbed Creatives by Apple, these teachers can handle any information from iPod usage to creating home videos.
Stepping into an Apple Store is a cross between attending a seminar led by graduate students and hanging out at Starbucks. In addition to the tech tutors, there are staff manning the “Genius Bar,” Apple’s help-desk-by-appointment that provides assistance when things get stuck.
You can also book an hour with a shopping assistant to help pick out the right machine. But if you just want to hang out and listen to music on iPods, or check e-mail on the spotless new MacBook laptops and iMac desktops on display, no one will bother you.
“It’s really becoming the Nordstrom of technology,” said
Cost of the new service is $99 per year which provides one hour a week of personalized service. Apple continues to provide services that keep their client base loyal to Apple, something that other PC manufactures may wish to emulate. 🙂
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[tags]apple, services, stores, computer, tutorials, guru, help, ipod, movie making, [/tags]