Yes, that’s the slogan dreamed up many years ago by a purveyor of margarine, with an irascible Mother Nature roiling when given margarine disguised as butter. The idea was that originator of the commercial had come up with a butter substitute that, as seen later in the ad, was completely acceptable to the old gal. Well, just as then, we know today that not many things are made by man that duplicate something in nature well enough to fool anyone really paying attention.
should you really try to annoy her?
After looking at the latest PC Magazine, I was amazed that early in the magazine an ad appeared for some new trickery from those evil trolls from Massachusetts. The speakers are hardly larger than a man’s closed fist, yet the claim of incredible sound quality is in the ad. ‘What is new about that?’ you may say. Many know that Bose has been playing acoustic tricks on people since the inception of the company, so that is not new. What is new is that the company is getting more and more bold, as its attempts at fooling the public are less and less veiled, and the prices for this ‘magic’ are at stratospheric heights.
in all their glory! Bose Compact Music Monitor
Later in the magazine, a review of the ‘NEW Bose Compact Music Monitor’ tells me exactly what I knew already. Bass is non-existent, and mids and highs are only acceptable. All of this at a price of only $400. What a deal!
The Bose 901 – the original trick!
Back in the time of the original 901 series speakers, it was considered a decent feat to get 9 inexpensive 4″ drivers, and an equalizer, to sound somewhat like what others were doing with a woofer, a midrange, and a tweeter. Oh, and they looked cool, as many people would hang them from the ceiling. They sounded impressive, and so many people purchased them, soon tiring of the exaggerated sound. That same ‘punchy, sparkly sound’ has followed the company’s products through the years, with one or more acoustic tricks used in each set of speakers made.
The thing is, after 30-odd years of trickery, shouldn’t either the sound quality get better, or at least our perception of it?
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[tags] Bose, Compact Music Monitor, acoustic trickery, Dr. Amar Bose, psychoacoustics [/tags]