In a new take on technology a company by the name of eProvenance is now providing a system to mark, identify and trace bottles of fine wines. The wine industry has been fighting fraudulent  wine bottling for years and this new company hopes to put a stop to this illegal activity. On their web site eProvenance states that:

eProvenance, a new company applying advanced technology to assure the total quality of fine wines from château to consumer, today unveiled its innovative Intelligent Bottle™ and wine temperature tracking system along with its web site, www.eprovenance.com. Founded in January 2007 by Eric Vogt to assure the provenance of every bottle of fine wine, the company is currently implementing programs with nine leading Bordeaux Châteaux, including several first growths.

Until now, the most critical component of certifiable value to the consumer, provenance (typically defined as authenticity, traceability and knowledge of storage temperatures), has been anecdotal at best, and unverifiable. The eProvenance solution creates a secure, global system to assure the provenance of fine wine from the château to the consumer and on to the auction house. eProvenance has launched its system in Bordeaux for fine wine and the system is designed to serve any wine region in the world. Currently, the eProvenance system and services are available to wine producers and the professional distribution channel.

The eProvenance system includes three physical components:
  1. A semi-active RFID tag placed inside the case to monitor and record temperatures and improve shipping and receiving operations throughout the distribution chain.
  2. A passive RFID tag with a unique code attached to the base of the bottle to automate tracking and inventory management, and discourage pilferage.
  3. A proprietary, tamper-proof neck seal with a covert code applied at the base of the capsule to authenticate the wine inside the bottle and thwart counterfeiters.

It should be interesting to see how well this new technology works and if it will prevent counterfeiting of expensive wines in the future.

Comments welcome.

eProvenance web site is here.

[tags] wine, labels, tracking, rfid, counterfeiting, expensive, wines, storgae, temperature, [/tags]