It’s a simple fact. MSN as a content service has been largely a less than successful effort. And Yahoo! would frankly allow Yahoo! to take over an existing online property that has eyeballs. What it does with those eyeballs after that is up to Microsoft.
Yahoo! could likely keep skipping along without Microsoft, but it could potentially see a surge as Microsoft could infuse it with the capital it needs. Microsoft would do well to purchase Yahoo! as expected and despite whatever you may hear, Microsoft knows full well that it will be massively easier to use Yahoo!’s content network to gain market share than continue throwing money at its own.
Am I wrong? Is MSN in a strong enough position to retool, and simply take on Yahoo! as to make it a moot point in response should Yahoo! opt to not allow the take-over? Hit the comments; you decide.