Google has another offering called Friend Connect which is currently in beta testing. Google touts Friend Connect as a way to attract traffic to your site and allows interaction by some of the most popular social networks. Google states:
Google Friend Connect lets you grow traffic by easily adding social features to your website. With just a few snippets of code, you get more people engaging more deeply with your site.
Attract more visitors. Visitors bring along friends from social networks like Facebook, orkut, and others to interact on your site.
Enrich your site with social features. Choose engaging social features from a catalog of gadgets provided by Google and the OpenSocial developer community.
No programming whatsoever. Just copy and paste snippets of code into your site, and Google Friend Connect does the rest.
Take a look and see what you think.
Full article and sign up is available here.
[tags]google, friend, connect, attract, traffic, programming, [/tags]