On CNN this morning they reported that a superior court judge has agreed with the state of New York, that consumers were deceived by Dell computer company. In a ruling it appears that Dell is accused of using bait & switch tactics and Dell must pay. What the payment will be has yet to be determined.

The story further states:

State Attorney General Andrew Cuomo sued Dell in 2007 on behalf of hundreds of customers who claimed that the electronics company lured them into buying products with promises of attractive deals and promotions.

In reality, the lawsuit alleged, most customers were denied or misled into believing that they had been approved for low interest or financing rates.

The lawsuit also accused Dell of depriving customers of technical support that they were entitled to, in some instances, by pressuring them into performing repairs on their own or subjecting them to long wait times on the phone.

In a 26-page decision, Supreme Court Justice Joseph C. Teresi found in favor of the consumers.

Which makes one stop and think. Is Dell the only company who engages in bait and switch tactics, or did they just get caught? Is this a witch hunt or is the Attorney General for NY state really concerned for our welfare? Let us know what you think.

Comments welcome.

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