Glu Mobile Inc., a leading global publisher of mobile games, today announced that it is currently developing a new Transformers mobile game, Transformers G1: Awakening, scheduled to launch worldwide this Fall. Transformers G1: Awakening will take players back to the Transformers’ roots and include characters, storyline and classic visuals from the original Generation 1 series – the hugely popular original cartoon that spawned a pop culture phenomenon.

The upcoming game will be the second title from the licensing agreement between Glu and HPG, Hasbro’s (NYSE: HAS) licensing division, bringing the Transformers brand and characters upon the fast-growing mobile gaming market.

"Transformers has a vast consumer base worldwide, and we saw great enthusiasm and reception with the launch of our Transformers game last year," said Jill Braff, senior vice president of global publishing, Glu. "With Transformers G1: Awakening, we’ve incorporated classic elements true to the original franchise while creating an innovative and enthralling mobile strategy game that will appeal to Transformers fans new and old."

Transformers G1: Awakening will be available September 2008 and available worldwide through Glu’s global network of wireless carriers and distributors.