Over at C/Net they have an interesting article about a new plan that Microsoft is trying to revive the image of Vista. Seems that Microsoft went to San Francisco and located anti-Vista folks and gathered them up for an experiment of sorts. According to the article the participants were introduced to a new operating system called Mojave. Mojave as it turned out was actually Vista in sheep’s clothing. Miracles of miracles. 90% said they like the new operating system. The article states:
After months of searching for ways to defend its oft-maligned Windows operating system, Microsoft may just have found its best weapon: Vista’s skeptics.
Spurred by an e-mail from someone deep in the marketing ranks, Microsoft last week traveled to San Francisco, rounding up Windows XP users who had negative impressions of Vista. The subjects were put on video, asked about their Vista impressions, and then shown a “new” operating system, code-named Mojave. More than 90 percent gave positive feedback on what they saw. Then they were told that “Mojave” was actually Windows Vista.
“Oh wow,” said one user, eliciting exactly the exclamation that Microsoft had hoped to garner when it first released the operating system more than 18 months ago. Instead, the operating system got mixed reviews and criticisms for its lack of compatibility and other headaches.
To be sure, the focus groups didn’t have to install Vista or hook it up to their existing home network. Still, the emotional appeal of the “everyman” trying Vista and liking it clearly packs an emotional punch, something the company has desperately needed. Microsoft is still trying to figure out just how it will use the Mojave footage in its marketing, though it will clearly have a place.
The Mojave project is likely to be just one of many efforts designed to resuscitate Vista’s image as well as lend strength to the Windows platform among stepped-up competition from Apple and Google. In an interview Wednesday, Windows unit business chief Bill Veghte told CNET News that he wants to see his unit try new things to get the message across.
So it would seem that Microsoft may be on to something. They have several options they could try:
1. Rename Vista as Mojave. Tell everyone it is a new and improved operating system and hope that no one notices.
2. Turn the videos of people using Mojave into a featured packed film.
I don’t know about you, but this seems like a desperate attempt to convince the world how good Vista is. If Vista was as good as say, Mojave, why would one need to promote it? What do you think? Is Microsoft getting desperate or just mildly concerned?