I refuse to purchase anything containing High Fructose Corn Syrup and more and more consumers are feeling the same way.

HFCS has been alleged to cause the rise in obesity and diabetes in the US. Some just dislike it because they feel it doesn’t taste as good as cane sugar sweetened products.

Lots of the smaller beverage companies like Jones Soda Company have recently made the switch to cane sugar too.

What do you think? Are you a label checker? Is High Fructose Corn Syrup a deal killer for you too?