I know that some of you have responded negatively when it comes to Best Buy and the products they service and how they handle customer support. But Best Buy must be doing something right. Dell the once only on line retailer has chosen Best Buy to sell their computer systems and now Apple is giving Best Buy the extremely popular iPhone to sell. Best Buy already sells the iPod, so for Apple to provide the iPhone for retail sale was a natural progression for the company.
But why Best Buy? I keep an eye on the Sunday ads, and Best Buy usually [not always] appears to have a pricing edge. Simply put they are cheap! 🙂 Last Sunday Best Buy was selling a Panasonic 42″ Plasma TV [720p model], Microsoft X-Box 360 with a 60g HD and delivery and setup all for $1099, which I thought was a good price.
Every facility now has a dedicated cellphone section with similarly committed staff who are trained 80 hours each to help customers buy mobile devices. The focus and reach of the program may have swayed Apple, according to people with knowledge of the situation. Before, at least some of these phone sales would have been handled by more superficially knowledgeable floor workers.
The program is already credited by Best Buy as having sparked interest in premium, media-savvy devices like the Samsung Instinct, which is one of iPhone 3G’s most direct rivals and is only available through Best Buy and Sprint. Sales of this class of device have grown tenfold year over year at each store that has a Best Buy Mobile presence, according to the retailer.
So what do you think? Would you buy an Apple iPhone from Best Buy?