Microsoft is going to spend $300 million big ones, in an effort to fight those MAC vs PC ads that the company feels has hurt their image. The software giant is going to hire Jerry Seinfeld to poke fun at the MAC, which Microsoft feels is the cause of the bad Vista feeling. In fact, Microsoft is so serious about this that they are bringing in a secret weapon. Boy, do I feel sorry for Apple.
But will the ads be a little to late to make a real difference?
Microsoft’s new $300 million campaign (one of Redmond’s largest ever) is set to launch with a $10 million assist from “key celebrity pitchman” Jerry Seinfeld.
The campaign is said to be based on the idea of “Windows, Not Walls,” stressing the need to “break down barriers that prevent people and ideas from connecting.” Something we think open-sourcers might have a laugh at. Anywho, the immediate goal of the campaign is to reverse the negative public perception of Vista and thus incorporates elements of the Mojave Experiment.
But this is the real reason for the campaign ‘is to reverse the negative public perception of Vista.’ Good luck.Both Dell and HP are reporting that 1/3 of the business computers they sell come with Windows XP preinstalled. Users are willing to pay a premium having to buy both Windows Business Vista and XP, just to keep the latter. Why is that?
So who is the secret weapon that Microsoft will bring in to trounce upon the Apple folks? None other than Bill Gates. The first ad will have Gates on horseback wearing a suite of armour and armed with a lance charging at a windmill. 🙂
What do you think? Will this new campaign work? Or will the world wait for Windows 7?