As I watched this new Microsoft commercial, I like many others I suspect, found myself scratching my head as to why their ad dollars were being spent on this?

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Now, I was a big fan of Bill Gates “last days” video as he was shown leaving Microsoft. I found the video to be relevant, funny and overall highly entertaining. But this latest commercial is beyond confusing, despite me finding the mugshot on the Clown Club card to be an instant classic.

After researching the point for this commercial further, I learned through the grapevine that Microsoft intended the commercial to be the first of many, in addition to acting as an ice breaker. And to be fair, I realize that they were not looking to do heavy product placement as it might be seem as too obvious, no question about it. But when the viewer needs to watch the video at least four times to fully grasp that the point of its creation, I believe someone needs to locate writers with a stronger ability to communicate a clear storyline.

Microsoft started off with a good approach, seen as humanizing Microsoft and its founder(s). But for the love of Pete, please consider someone other than Seinfeld and maybe even consider integrating a POINT to what is being broadcasted to the masses. Because even an icebreaker should leave the viewer feeling like they gained something from the experience. And unfortunately, that commercial clearly does not.

All of this said, at least Ballmer provides immediate entertainment and a reason why I want what they offer right out of the box!

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