This latest ad for Microsoft Windows called “I am a PC” is perhaps one of the best ads I have seen Microsoft produce….ever. Not because I am anti-apple or pro-Microsoft. After all, I am typing this on Ubuntu with Firefox. No, I simply find this rebuttal to Apple’s ads refreshing. Rather than take a poke at Apple specifically, it simply is working to serve as a reminder that PC users are not all Excel loving weirdos that look like something that rolled off of the nerd bus. I also like the fact that with the exception of the end of the video, no specific OS is mentioned – so big points for me there.

Now with all of this said, I would also say that this is simply an ad designed to counter the lost market share to Apple specifically. Nevertheless, it is definitely leaps and bounds better than anything MS has produced in a very long time. Congrats, Microsoft.