Google’s entry into the cell phone device market indicates the company’s commitment in obtaining what is best described as a ‘Flexible Communication.’ In its patent, Google envisions a form of communication in which carriers actually bid for consumers business. The search giant also sees this vision which will include Wi-Fi, WiMax, and other forms of communication which will enable consumers to connect any device to a wide variety of connections.
But what is interesting about this is that Google could do for communication what it did to the advertising market. Turn it upside down. In a recent article it states that:
In this patent app Google envisions a communications device that is capable to connect to any available wireless network (e.g GSM, CDMA, Wi_Fi, WiMax, etc;).
When talking to the wireless networks, the communications device is able to obtain the terms of services from these networks, then select and connect to the one that is best suited to its needs.
Wireless service providers can submit and adjust the real time bids offering their services. These can include voice, data, VoIP and various other communication forms.
Here’s one example described in patent application:
As one example, when in a home, the device may use a broadband communication method for which the user already pays a fixed monthly rate. When the user leaves the house, they may be transferred to a metropolitan network, which may be part of the same plan as the home plan, with monthly pricing, with use-based pricing, or with free use supported by advertising. When the user exits the metropolitan area, where free or low-rate pricing may not be possible, the system and methods may permit the user to transfer to a pay-for-use network. In addition to cost as a factor in selecting appropriate telecommunications providers, users may opt for alternative auction models based on maximal bandwidth offered, best coverage/reliability, or some combination of options.
Many of us have patiently been waiting for Google to come up with an ad supported gPhone, which, once purchased, would not require a subscription from a carrier such as AT&T, Sprint, or so forth. Whether this will ever happen remains to be seen. But I would hope that one day that this would become reality.