They call it ‘Lala’, a music service, they has not fared very well in the market place. But now Lala is going to try a different approach and head for the clouds. They will also be offering DRM free music for about 90 cents a song. Their site looks similar to the popular Apple iTunes site and is also easy to navigate. But will this new service work?

According to an article over at TechCrunch, they cite the following:

At first glance, Lala resembles most other music stores. You use a search box to find your favorite artists, and can buy DRM-free music for around 90 cents (there is some slight variation depending on the song). Each page features an artist profile, their albums, and playlists that other users have included them on. It’s standard fare, and while the DRM-free music is nice, it would have a tough time competing with Amazon on its own.

Fortunately Lala’s real potential stems from its integrated media player and your web library (which looks a lot like iTunes, but in the cloud). At the top of the screen is a music player that will continue playing whatever song you listen to, no matter where you navigate on the site. And you’ll have lots of content to play: users will be able to play any song on the site’s massive catalog in its entirety exactly one time free of charge. The limitation sounds restrictive at first, but it costs only 10 cents to buy a “web song” – giving you the ability to stream that song as many times as you’d like in the future. And if you decide to buy the normal MP3 later, that 10 cents will go towards your purchase.

Lala looks promising but because of the economic slow down, recession, melt down, depression, or what ever you wish to call it, this may have a huge affect on Lala.

What do you think?

Comments welcome.